Will you walk into my parlour?" said the Spider to the Fly,
'Tis the prettiest little parlour that ever you did spy;
The way into my parlour is up a winding stair,
And I've a many curious things to shew when you are there."
The more we read up on the subject, however, the more it comes across as a dark art; practized by a near secret society of search engine optimization "engineers," "consultants," and cognescenti. From a superficial reading of on-line resources, we have gleaned the following insights:
1. Get inside your visitor's head
In order to get your website or blog noticed, you must think like your visitor; you need to try and work out how they found you or other similar sites. Which keywords are your friends / customers / followers typing into Google in order to track you down? This wonderful piece of wisdom is explored at length on HubSpot's website - HubSpot is one of the Social Media Marketing specialists in this area - and their website is worth trawling for all things related to SEO marketing and other such pearls of wisdom.
2. Enticing your visitor into the Pantry....
Our goal is to find out what it takes to write a commercially successful blog.
Posted by: Claire